In a November 2012 interview with UK toy trade magazine Toys 'n' Playthings, Sega Europe employee Sissel Henno confirmed that Sega would have "several new digital titles" in 2013. Sonic Dash was initially scheduled for a Christmas 2012 release, but was delayed to March 2013. He called an into-the-screen running game an "obvious thing" and not unlike some sequences in the console game series. Southall stated that the concept for Sonic Dash began with looking at elements of Sonic games and deciding what gameplay aspects would work on a mobile phone. Although initially faced with difficulty deciding which to develop, Sega Sammy Holdings president and chief operating officer (COO) Haruki Satomi saw a demo of Sonic Dash and liked it so much that he insisted it be developed. Around the time of Hardlight's relaunch of Sonic Jump in October 2012, the studio was working on Sonic the Hedgehog and Crazy Taxi games. According to Southall, Sega's desire to develop more mobile games led to Hardlight's foundation in 2012. Hardlight was founded by Chris Southall, a former Codemasters employee who helped to found Sega Racing Studio. Sonic Dash was developed by Hardlight, a development studio under Sega Europe. Content themed around the live-action Sonic the Hedgehog films and IDW comic series has been added, as well as a "Zone Builder" feature. The Android version of the game also features an exclusive character in the form of the Android robot. Pac-Man in February 2018, and Bongo the Danimals mascot in May 2021. These include the Angry Birds characters Red, Chuck and Bomb during June 2015 the Sanrio characters Hello Kitty, My Melody, Chococat and Badtz-Maru during December 2016 Pac-Man and Ms. Several characters from other non-Sega franchises have been added to the game as part of temporary cross-promotional events, available to unlock only during a limited time period. A similar boss battle against Doctor Eggman was added in a later update. On October 31, 2013, an update was released that included a boss battle against Zazz, a member of the Deadly Six from Sonic Lost World. After the game's release, further updates added additional characters and new features. ![]() Characters are unlocked by purchasing them with Red Star Rings or real-world currency. The game features several playable characters from the Sonic universe. The game also features a mission system, giving players an objective to target as they play the game. Accumulated rings and Red Star Rings can be used to purchase power-ups, upgrades, or unlock additional playable characters. Rings can be collected throughout the levels or purchased via microtransactions, along with red star rings. The game features 3D graphics, including a level set in an environment based on the Seaside Hill level of Sonic Heroes. Players are able to share and compete for position on leaderboards. Unlike other games in the series, Sonic automatically moves forward at all times, similar to Sonic and the Secret Rings. ![]() The player directs Sonic or another character through levels, collecting rings and avoiding obstacles and enemies. Sonic Dash is an endless runner, similar to Temple Run (2011) and Rayman Jungle Run (2012). Above, in an early version of the game, Sonic the Hedgehog is running in the left lane on a beach. Gameplay In Sonic Dash, players select a lane to run in to collect rings and avoid obstacles. Sequels have also been produced based on Sonic Boom and Sonic Forces. Hardlight continues to support the game with updates, additional characters, and features. Although the game received mixed reviews, Sonic Dash reached 500 million downloads in September 2021. Selection of the game for development came from the insistence of parent company Sega Sammy Holdings president and COO Haruki Satomi. Hardlight, a British development studio owned by Sega, began developing Sonic Dash after completing Sonic Jump. Rings, which can be earned through gameplay or purchased in app, allow access to upgrades and additional characters. Players can compete for higher positions on leaderboards. In mission mode, players must complete objectives. The goal of Sonic Dash is to avoid obstacles and enemies while collecting rings. It was initially released as a paid application, but was made free-to-play a month after its iOS release. ![]() The game was released in March 2013 for iOS, November 2013 for Android, and December 2014 for Windows Phone and Windows, along with an arcade release in November 2015 as Sonic Dash Extreme. It is Hardlight's second Sonic the Hedgehog game, the first being 2012's Sonic Jump. Sonic Dash is a 2013 endless runner mobile game developed by Hardlight and published by Japanese game studio Sega.
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